Beyond YouTube, you should engage with your community on other social media networks as well. Taking advantage of multiple platforms will not only allow you to tap into new audiences but also show you’re available and committed to your community.
Oliver’s video titled “5 Tactics for Getting Exercise When You Work Too Much” might include a thumbnail that shows him running on a jogging track in a suit and tie with a briefcase in hand. That single image will speak volumes to his target audience.
Rather, you want to establish an ongoing relationship with them by convincing them to subscribe to your channels. You need 1,000 subscribers to monetize your channels, but the most popular “YouTubers” have hundreds of millions
I am a passionate writer with a keen interest in exploring the human experience through my work. I believe that words have the power to inspire.
Planning your content ahead of time also frees you up to focus on quality, rather than scrambling at the last minute.
If you’re eyeing success on YouTube, you’ll need discipline. After all, it’s a business model like any other job, and consistency is key, while you’ll often find yourself burning the midnight oil to meet deadlines and keep your audience engaged.
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Knowing the characteristics of the audience drives many of the choices you’ll make in the production of your videos, like music and word choices. You know this already — think about the different ways you talk to your grandparents compared to your same-aged BFF.
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Some of the audience characteristics that might be of interest include gender, age and geographic location. Other revealing factors include the viewing method — whether your video was watched on a computer, tablet, phone, smart TV or other device.
Once your niche is clear, dive into some detective work. Successful YouTubers within your chosen area become your unofficial guides, helping you understand what clicks with the audience.
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Be sure to clean up your channel so that all of your videos revolve around a consistent brand, theme, or content area.
Yes, you can buy YouTube views and likes, but these are all short-term gains. If you want to be successful in the long run, then you need to follow all the top marketing strategies essential for YouTube channel success.